Cole Bennett Net Worth

Written by Natalija Business Leaders

- 4 min read
Net Worth $ 39,000,000
Real name Cole Michael Bennett
Source of Wealth Videography, Producing
Profession Videographer, Producer, Music Video Director
Spouse/Partner Sommer Ray
Zodiac Gemini
Died May 14, 1996
Gender Male
Pronoun He/Him
Height 185 cm / 6 ft 0 inch
Nationality American
Siblings Two Sisters

Biography And Early Life

Cole Michael Bennett was born on May 14, 1996, in Plano, Illinois. Before growing up to be one of the most accomplished video producers proclaimed by Forbes’s: 30 under 30 lists, " Cole lived in a peaceful town with his mother and two sisters.

Not much is known about Cole’s parents, as his living situation was far from good. In an interview for Complex Magazine,” Cole opened up about his father’s suicide when he was only two years old.

He explained that even though some might consider suicide somewhat selfish, Cole doesn’t feel that way.

He further explains that the family was living in poverty, with no money to feed five people, and having issues with Cole’s mother. Hence, his father actually did the family a favor.

On the other hand, his mom kept the family on its feet by working non-stop for seven days a week. She worked three jobs to give her kids any school supplies they needed, keep them well-clothed, and feed them.


Cole showed interest in video production when he was only a high school student, and his mother gave him his first camera for Christmas.

He initially started his career when he was only in high school by taking small steps and driving to Chicago to film different shows and videos.

Despite his limited budget, he tried his best for high-quality and creative videos. With the use of his imagination and his computer, Cole produced videos for starting artists like “Chance The Rapper.”

At that time, the Internet was still at a different level than now, so the best way for upcoming artists to get a fanbase was by writing blogs. And that’s what Cole Bennett did.

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He gave Chicago’s musicians a platform to promote their music, shoot music videos, and produce great content.

The idea of opening a website was his mom’s idea when she told him she had her website to promote the bar she had at that time.

In 2013, Cole talked to a web designer about making his internet blog, which is how Lyrical Lemonade [1] , a multi-media company, was invented.

From then on, Cole was booking venues and shows with new artists who would perform for free to get more exposure and be talked about on Lyrical Lemonade. In 2014, he started shooting videos for his YouTube channel.

Cole enrolled in DePaul University [2]in downtown Chicago to further expand his education and love for videography. While in college, he continued posting music videos and promoting new artists.

In 2016 Cole blew up by collaborating with artists like Lil Uzi Vert, Smoke Purrp, and Famous Dex, but the most significant break he got was in 2018 when he directed and produced a music video for Juice Wrld called “Lucid Dreams.”

Since getting his big break, Cole hasn’t stopped producing and filming music videos for huge artists like Kanye West, Eminem, Jack Harlow, Lil Pump, Blink 182, Post Malone, J Cole, Cardi B, etc. In 2021, Cole won the “BET Award for Video Director of the Year.”


Cole Bennett is an American video producer, blogger, and company owner. He has made videos and collaborated with popular artists like Eminem, Post Malone, Justin Bieber, etc. Cole’s net worth is estimated at $39 million at only 26.



  2. DePaul University (2022) Wikipedia. Wikimedia Foundation. Available at: